If you had a choice between new chairs, weekly lunches with your team, fuel allowance, or an annual event, which one would you choose?
It’s obvious that you would cut out the annual event from the list. That’s because most companies believe that corporate events are unnecessary and costly.
While fringe benefits are great, sometimes employees need more than that to boost their morale.
Corporate events can help companies strengthen their relationship with their employees, boost productivity, and improve motivation.
But more than that, they’re important because they:
Improve the Company Culture
Your company culture defines its core values, goals, relationships, and the environment.
What does your company stand for? How do employees feel about working there? What’s the working environment of your company like? All of these things matter and when you’re recruiting candidates, they’ll take these factors into consideration.
A survey conducted by Deloitte shows that 88 percent employees and 94 percent executives believe that a distinct work culture is imperative for an organization to grow.
A report published by Glassdoor shows that companies that were named “The Best Place to Work At” saw a 0.75 percent increase in revenue and stocks.
Through annual events, companies can prove to candidates that they live up to their statements and they have a distinctive work culture.
(Bonus Read: 3 Ways Companies Can Provide Their Employees With Opportunities To De-Stress)
Validate Employees
A report published by Gallup shows that successful employee engagement doesn’t involve abstract feelings, but concrete behaviors.
Most companies believe that by offering better pay and fringe benefits, they can retain employees. But employees want to feel like they’re an essential part of the company, and by investing their time in the company, they’re investing in a better future.
Corporate events help by validating employees and showing them the company does value their opinions, time, and hard work.
If you’ve had a great start to the new year and there’s been an increase in ROI, make sure to celebrate it. Celebrate your employees and let them know that they’ve played an important role in the company’s success.
Improve Relationships
Corporate events don’t just help improve your relationship with your employees. They also improve the relationship employees have with each other.
Through special teambuilding exercises, employees can learn to:
- Work through their differences
- Become more patient
- Work in teams
- Communicate openly
- Brainstorm better ideas
- Breaks down barriers that hinder success
Organize An Amazing Corporate Event With Us
We are an event planning companies bay area. With more than 32 years of experience in the event management industry, we can help make your corporate events the epitome of success.
To learn more, feel free to get in touch with us.
